Addicting Games Mobile App

GamingApp

Overview

In the current state, the Addicting Games website served as our only limited mobile solution, albeit not providing a native experience. With over 1 million monthly active users, the current mobile solution was not satisfactory and led to a lot of unwanted experiences. The ideal state envisioned a mobile solution that enhances discoverability, ensuring user engagement and fostering a high retention rate. Addicting Games possess a massive library of 1000+ games; however, users encountered difficulty in finding games aligning with their preferences or those similar to their favorites.

Project Highlights

Project Overview

The ideal state envisioned a mobile solution that enhances discoverability, ensuring user engagement and fostering a high retention rate. Addicting Games possess a massive library of 1000+ games; however, users encountered difficulty in finding games aligning with their preferences or those similar to their favorites.

My Role

Led the full product design of a native mobile application for iOS and Android. Over 35 screens designed with a design system and full documentation.

Goals

•Discoverability - Create an engaging experience with a large focus on discoverability
•Ecosystem & Continuity - Foster an ecosystem between desktop and mobile by including account level XP and challenges
•Retention - Keep retention high by creating a system that keeps users engaged and returning to the app
•Monetization - Incorporate monetization features such as non-disruptive ad placement and upsells of the paid subscription "GamePass"

Key Results

Once the app was released revenue generated by Addicting Games increased by 12% month over month and had 16k downloads in its first month

*The company was sold and the app is currently not on the app store as of Apr 20th 2024 due to it not being maintained and the app falling out of the app stores guidelines, this is supposed to be reuploaded later in 2024