Icy Veins
Product & User Experience Design
Project Overview
Icy Veins is an online gaming website that offers guides, resources, and tools for various Blizzard Entertainment titles. It features class guides written by a team of over 100 writers for World of Warcraft, reviewed by experienced players and theorycrafters, as well as guides for Final Fantasy XIV, Diablo IV, Heroes of the Storm, and WoW Classic.
Project Timeline
Apr 2024 to Sep 2025
My role
Product & User Experience Design for the entire brand from product conception to development support across a 20+ projects and a full site overhaul.
Design System
An incredibly robust design system was made for this project with component sets corresponding to each supported game, matching it’s theme and assets.
Content Locked
To respect confidentiality, full project details—including design files, research, and documentation—are reserved for discussion during interviews.